|   home   |   product design and development   |   segmentation and positioning   |   life cycle management   |   success stories   |   about swc   |   contact   |         Beta test / pilot program Design and implementation a large-scale beta test for a new consumer electronics product Feature addition Research and testing to determine interest in new feature and price point sensitivity Business model Create a detailed business model for guiding the launch plans of a new mobile service Web-based application re-design Redesign an underperforming web-based application so it can achieve expected goals Sales tool design Start-up company needed a sales tool to demonstrate their service capabilities to potential customers     Consulting services Product design & development Segmentation and positioning Life cycle management                 Marketing has been called civilized warfare. To win in the marketplace you must have more than a great product. You need a total commitment to the product marketing process. You have to believe, you have to create, you have to sacrifice, and you have to win. Great marketing is a crusade. Read more ABOUT SWC's approach to solving product management challenges.                   |   home   |   product design and development   |   segmentation and positioning   |   life cycle management   |   success stories   |   about swc   |   contact   |         ©1999 - 2010 Stuart Ward Consulting