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Web-based application re-design
Background
A web-based application that was utilized for customer service and support was not reaching its expected goals. The client wanted to identify and resolve the issues with the application.
Analysis + action
A comprehensive study was performed of both the intended audience for the tool and specific application. Web log information, click-tracking data, and surveys were analyzed. A usability study was planned and performed to clearly understand the exact problems that users were facing with the tool.
Results from the analysis of all the data led to immediate conclusions about corrective actions. The user interface was redesigned and a re-launch of the on-line application was conducted.
Results
Registered users of the application increased by 320%.
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More success stories
Beta test / pilot program
Design and implementation a large-scale beta test for a new consumer electronics product
Feature addition
Research and testing to determine interest in new feature and price point sensitivity
Business model
Create a detailed business model for guiding the launch plans of a new mobile service
Sales tool design
Start-up company needed a sales tool to demonstrate their service capabilities to potential customers
Consulting services
Product design & development
Segmentation and positioning
Life cycle management |
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Marketing has been called civilized warfare. To win in the marketplace you must have more than a great product.
You need a total commitment to the product marketing process.
You have to believe, you have to create, you have to sacrifice, and you have to win. Great marketing is a crusade.
Read more ABOUT SWC's approach to solving product management challenges.
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