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Sales tool design
Background
A technology-based start-up was creating specialized data services. They needed a way to demonstrate their service capabilities that would clearly demonstrate the value to potential customers as well as venture capital investors.
Analysis + action
The individual data services were translated into clear customer benefits. The most effective method of communicating these benefits was through a product demonstration. Marketing requirements were developed and several mockups were created of the proposed tool.
Working closely with the development and engineering team, an interactive multimedia sales tool was created that visibly displayed the benefits of their services. This PC-based tool was designed to run on two networked laptops so that it could be utilized at any customer location.
Results
The new sales tool was successfully utilized in customer and investor presentations.
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More success stories
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Business model
Create a detailed business model for guiding the launch plans of a new mobile service
Web-based application redesign
Redesign an underperforming web-based application so it can achieve expected goals
Consulting services
Product design & development
Segmentation and positioning
Life cycle management |
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Marketing has been called civilized warfare. To win in the marketplace you must have more than a great product.
You need a total commitment to the product marketing process.
You have to believe, you have to create, you have to sacrifice, and you have to win. Great marketing is a crusade.
Read more ABOUT SWC's approach to solving product management challenges.
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